Each Tuesday, we’ll be blogging about the “People Behind the Packs.” We want to introduce you to the members of our family (and our extended family) who are working together to bring you what we hope is the best product of its kind on the market!
Joanne “Jo” McCoy is the co-owner of Flaxie Packs™ with her husband, Jim. She is also the founder and owner of the McCoy Media Group (MMG), a Frederick-based marketing and public relations firm.
Although MMG keeps Jo busy taking care of clients such as the Frederick Regional Health System and Hospice of Frederick County, she is delighted to be able to add Flaxie Packs to her client list. Her job with her family’s new venture involves building awareness of the Flaxie Packs brand, managing the company’s marketing and public relations plan, and handling its online and social media presence (Not to mention the ever-popular “other duties as assigned!”)
A graduate of the University of Maryland (Fear the Turtle!), she thoroughly enjoys volunteering with the Rotary Club of Frederick and her local Community Foundation. She’s a big fan of her family, collecting Fiesta Ware, playing WWF, live music, traveling, reading memoirs and any beach, anywhere. Someday, she plans to have seen a Major League Baseball game in every U.S. stadium, and visit all 7 continents—goals she’s well on her way to achieving.
“I’ll be 59 this year, and I wouldn’t trade my life now for anything in the world,” she says. “Granted, I’ve got a sketchy right knee, and chances are I’ll never learn to make gravy, hem a skirt or play the piano, but I am proud of the things I HAVE learned: that trying something and failing miserably hurts far less than years of regret, that there’s nothing more important than family, and there truly is no place like home.”
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